Hi, I'm Moona
I turn what people need into products that work.
A User Researcher & Interaction Designer who pairs end-to-end research with design, grounded in academic rigour and a strong ethical foundation.
My recent work

Auricore
Leading discovery research for an ear-worn health wearable.

YUV
Designing the digital experience for a smart hair-colour system.

AI Art Platform
Building a scalable design system for an AI image-generation platform.

Hybrid Teams
Positioning a startup with audience research.
About me
I’m Mahshid(Moona), a designer who researches.
I design digital products, and I let evidence lead the way. My background is in architecture, where I learned a distinction I still design by: the difference between place and space. A place is the physical thing; a space is the feeling and identity it holds. Designing a product is the same, beyond the tangible thing itself, you’re shaping the space around it. That space is the user experience. I also sit on a Health Research Authority ethics committee, reviewing NHS research.
Master’s Degree
Architectural Engineering
IAU University
2019

Understanding Research Methods
University of London

How Can We Measure and Study Human Error
Arizona State University

Visual Elements of User Interface Design
California Institute of the Arts

Introduction to UI Design
University of Minnesota

Introduction to HTML5
University of Michigan

Introduction to Virtual Reality
University of London
